Existing user? Login

Communication skills

Be more proactive to convince medics, pharmacists urged

Pharmacists should be proactive and start conversations about patient concerns with medical colleagues if they want their recommendations to be taken seriously, an Australian academic told delegates at the 2018 International Pharmaceutical Federation Congress in Glasgow.

Pharmacists need to communicate more positively and proactively, as half of their recommendations are ignored, says a prominent Australian academic.

Speaking at the 2018 International Pharmaceutical Federation Congress in Glasgow, Carl Schneider, a lecturer in pharmacy practice at the University of Sydney, Australia, said there was a perception that pharmacists were not “even physically present” and often their only interactions with other professionals were about errors.

In the session designed to look at the communications skills pharmacists needed to be listened to by their medical and other healthcare colleagues, Schneider recommended that the profession must be more “proactive and start conversations”.

He said: “We are very good at identifying issues, we are not good at giving recommendations. We need to change what we talk about; we need to start with a positive proactive message.”

Schneider cited evidence that more than , saying: “Frame the conversation as a mutual patient concern. You are both there for the patient.”

He recommended that pharmacists used the ‘Identify, Situation, Background, Assessment and Recommendation’  and tried “motivational interviewing” to speak with patients more effectively.

Although, answering a question from the floor about how to deal with a high-handed consultant colleague, Schneider said: “Additional evidence is not going to persuade them. So you may find that it is another colleague or even patients who do.”

The 2018 FIP congress in Glasgow, Scotland, brings together pharmacy practitioners and pharmaceutical scientists from around the world to consider ways of extending the role of pharmacists so that they play a full part in ensuring patients, and health systems, achieve full benefit from the medicines people take.

The theme of the 78th FIP World Congress of Pharmacy and Pharmaceutical Sciences is ‘Pharmacy: Transforming outcomes!’.

This is the first time that the FIP World Congress has been held in the UK for nearly 40 years. The last time was in 1979, making this a truly unique learning opportunity for pharmacists and pharmaceutical scientists in Great Britain.

UK healthcare company RB is Gold Sponsor of this year’s congress.

Citation: Jizak DOI: 10.1211/PJ.2018.20205419

Have your say

For commenting, please login or register as a user and agree to our Community Guidelines. You will be re-directed back to this page where you will have the ability to comment.

Recommended from Pharmaceutical Press

  • Pharmacy Registration Assessment Questions 2

    Pharmacy Registration Assessment Questions 2 features more than 400 entirely new, closed book and calculation questions. It can be used in conjunction with the previous volume or on its own. All questions are in line with current GPhC guidance, enabling you to prepare for the pharmaceutical pre-registration exam with confidence.

  • Pharmacy Registration Assessment Questions

    Pharmacy Registration Assessment Questions features over 400 closed book and calculation questions. With the registration exam having gone through a complete transformation in 2016, this volume has been developed around the new General Pharmaceutical Council (GPhC) guidelines.

  • Rules and Guidance for Pharmaceutical Manufacturers and Distributors 2017 (The Orange Guide)

    Commonly known as the Orange Guide, this book is an essential reference for all involved in the manufacture or distribution of medicines in Europe.

  • Paediatric Drug Handling

    Written for new pharmaceutical scientists, this book provides a background in paediatric pharmacy and a comprehensive introduction to children's medication.

  • Rules and Guidance for Pharmaceutical Distributors 2017 (The Green Guide)

    Essential guidance for distributors of medicines for human use in Europe, compiled by the MHRA.


Search an extensive range of the world’s most trusted resources

Powered by MedicinesComplete
  • Print
  • Share
  • Comment
  • Save

Jobs you might like

Newsletter Sign-up

Want to keep up with the latest news, comment and CPD articles in pharmacy and science? Subscribe to our free alerts.